To continuously improve our products and services at SDL we need to understand the context of our customers. This includes answering questions such as:
In order to answer these questions we try to regularly visit our clients and partners and perform different types of research methods to create and deepen our understanding of the customers context. The resulting data will directly drive our design processes. If you are interested you can learn more about data-driven design in this blog post.
We ask participants on these in-context interviews to sign a research project participation form that officially gives us permission to use their feedback and insights we gain to inspire improvements in our products and services. Photos might be taken of the computer screen, materials and tools that help the user perform their work. All user information gathered will be anonymized before it is shared within SDL and information gathered will NOT be shared outside of SDL for any reason.