When I joined SDL in 2014, after having worked for years at the intersection of content management and globalization, I quickly discovered that SDL’s go-to person for a strategic view of the world of structured content is Chip Gettinger, VP of Solutions. Chip travels the country guiding top companies on turning their global content strategy goals into realities, and speaking at content events with the best and brightest of the content world.

I’ve always wanted to sit down with him and hear his lessons learned! We decided to put pen to virtual paper and capture it, to share with all of you.

JR: Chip, tell us about some of the major changes in the content world you’ve seen throughout your career.

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