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In the press release that we issued today you will see that we’ve introduced the next generation of our intelligent content platform – SDL Tridion. It’s our unique way of bringing together information inside and outside your business in a way that gives customers, employees and partners the consistent, unambiguous, reliable information they need – resulting in happy advocates of your offerings. Let’s explore this in a bit more detail.
Welcome to the future of content intelligence – SDL Tridion
SDL customers using SDL Tridion Sites or SDL Tridion Docs today will appreciate the strength of these respective solutions. SDL Tridion Sites is typically deployed by digital marketing teams to manage multilingual, omnichannel digital experiences, whereas SDL Tridion Docs is used by R&D, Product development, Support as well as Content Operations teams to manage in-depth product, technical and service information in any language.
In the diagram below you can roughly see how these two spaces have evolved over the last 20 years or so. Interestingly they converge, because:
This all culminates in a need for componentized content that can be delivered in a granular way to any audience, using headless delivery techniques that do not pre-impose design on the content. Also content should not endlessly be copied (leading to version-chaos), nor reside in co-existing silos that are unconnected. This all leads to content duplication, inconsistencies, quality issues, loss of productivity, and possibly legal liabilities.
Instead content needs to flow easily between systems – interconnectivity between repositories in your technology ecosystem is crucial. Our Global Content Operating Model is a methodology to map this out from a technology and process standpoint. Content should then be centrally orchestrated, enriched, and exposed to a variety of distribution channels – both inside and outside your business. This is exactly what our Next generation SDL Tridion announcement is aiming at, bringing together two parallel worlds that become joined up with the move to headless, as depicted in the diagram.
There are more benefits to this approach. Componentizing content enables it to be tagged and classified in a more granular way – manually or through the use of AI/ML algorithms – so that dynamic content assembly becomes achievable. Since there is more inherent intelligence embedded in the content this way, it also opens the door to conversational user interfaces, chatbots and other contemporary UIs. That’s why SDL Tridion is a perfect foundation for managing intelligent content, as well as managing content intelligently, i.e. it’s an “Intelligent Content Platform”.
Now we understand many companies may still have a long way to go to get there, but we want to share our vision with you to inspire you to think differently about the different types of information you possess, and how to make it available to your audiences in a more relevant, self-service way – without making your content operations more complex than it already is.
Components underpinning SDL Tridion
What we position as “SDL Tridion” actually comprises of four key components that can be deployed together – or independently – on premises, in the cloud or in a hybrid environment. Currently if you’re a customer of SDL Tridion Sites or SDL Tridion Docs, you’ll consider these as the ‘products’ that you’ve bought, and they continue to be treated like that by SDL. At the same time, and to support our future vision, we’ll continue to develop them as part of the larger Tridion offering, meaning you’ll be able to reap the benefits of adjacent SDL Tridion components more easily in the future.
The four components are
As you can see, we’re taking a holistic approach to content. It doesn’t matter where it resides in your business – what’s important is that it’s easily made available to everyone inside and outside your business. Adding intelligence is key – and that’s the future of digital experiences.
You can read more about SDL Tridion on https://www.sdl.com/tridion or https://community.sdl.com/tridion