Continuity of Experiences across the pre-sale, sale and post-sale phases of the customer journeyMost organizations are siloed; marketing, sales, support all create their own content, using their own processes, technology and KPI’s. This internal fragmentation is reflected in a disjointed experience, both to employees and to the outside world. That is a problem, since most of the digital experience is based on content.
SDL helps with technology, expertise and services. In particular our approach to help build a Content Supply Chain to standardize content creation, translation and delivery, is instrumental in solving broken customer journeys and providing better DX.
SDL Tridion DX is the technology platform to that supports this. It brings together SDL Tridion Sites (web content management), SDL Tridion Docs (structured content management) and SDL language technology and services. It allows businesses to manage their content supply chains from beginning to end, delivering relevant digital experiences (DX) on a global scale.